uruie statement is correct and "False" if it is incorrect (1pt each). 1. Psychology is the scientific study of the human mind and behaviour. 2. Unlike other behavioural sciences, psychology studies individual behaviour. 3. Reinforcement strengthens behaviour while punishment weakens behaviour. 4. Ivan Pavlov used bell sound as unconditioned stimulus in his experiment. 5. Food is considered as primary reinforcer while money is secondary reinforcer. 6. According to behaviourists learning occurs as a result of stimulus-response association 7. Seeing and hearing are for perception while looking and listening are for sensation. 8. Covert behaviour is observable and measurable. 9. Like classical conditioning , operant conditioning focuses on involuntary behaviors.