14. How does the use of ethos enhance an argument? a. By providing statistical evidence b. By establishing the speaker's credibility c. By usky humor d. By presenting emotional stories

The correct answer is:<br /><br />**b. By establishing the speaker's credibility**<br /><br />### Explanation:<br />Ethos is a rhetorical appeal that focuses on the credibility, trustworthiness, and authority of the speaker or writer. When a speaker uses ethos effectively, they establish themselves as knowledgeable, ethical, and reliable, which makes their argument more persuasive to the audience. This differs from other rhetorical appeals like **logos** (logical reasoning) and **pathos** (emotional appeal).