Question
Ashton has recently expanded his restaurant to make room for more seating.Ashton tells the staff that these changes will decrease customer wait times. The average wait time on busy nights is 45 minutes. Ashton announces he will decrease this time by 20 percent. This is an example of which of the following? A marketing plan A marketing objective A marketing strategy A corporate strategy
Solution
4.1
(245 Votos)
Arthur
Elite · Tutor por 8 anos
Resposta
The correct answer is 'C', a marketing strategy.
Explicação
## Step 1In this problem, Ashton is implementing a specific action plan to reduce the average wait time for customers. This action plan is a specific method or approach that Ashton is using to achieve a particular goal.## Step 2A marketing plan is a comprehensive document that outlines a company's marketing and advertising efforts for the coming year. It includes the company's marketing goals, the strategies to achieve them, and the budget for these activities. In this case, Ashton is not creating a comprehensive document, but rather a specific action plan.## Step 3A marketing objective is a specific goal that a company wants to achieve through its marketing efforts. In this case, Ashton's goal is to reduce the average wait time for customers, but he is not outlining the steps to achieve this goal.## Step 4A marketing strategy is a specific plan of action that a company uses to achieve its marketing objectives. It includes the methods and tactics that the company will use to reach its goals. In this case, Ashton is using a specific method (reducing the wait time by 20%) to achieve his goal.## Step 5A corporate strategy is a high-level plan that outlines the direction of the entire company. It includes the company's overall goals and the strategies to achieve them. In this case, Ashton is not outlining the direction of the entire company, but rather a specific action plan within the restaurant.