QUESTION FOUR QUESTION THREE a. There are several factors that motivate an entrepreneur to take all the risks and launch a new business agains all odds of failure Briefly explain at least five pull influences that motivate one to become an entrepreneur. (10 marks) b. Discuss five elements of market evaluation that an entrepreneur needs to put into consideration as part of the process of idea screening (10 marks) a. Citing relevant examples, differentiate between the following terms as used in entrepreneurship i Social and Corporate entrepreneurship ii. Business Plan and Business Canvas Model iii Oppo rtunistic entrepreneur and Craft entrepreneurs iv. Trademarks and patents V. Customer pains and customer gains (10 marks) b. Identify a viable business opportunity in your county and explain how a business SWOT analysis can be used to reveal important information to inform a business entry strategy (10marks)

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QUESTION FOUR QUESTION THREE a. There are several factors that motivate an entrepreneur to take all the risks and launch a new business agains all odds of failure Briefly explain at least five pull influences that motivate one to become an entrepreneur. (10 marks) b. Discuss five elements of market evaluation that an entrepreneur needs to put into consideration as part of the process of idea screening (10 marks) a. Citing relevant examples, differentiate between the following terms as used in entrepreneurship i Social and Corporate entrepreneurship ii. Business Plan and Business Canvas Model iii Oppo rtunistic entrepreneur and Craft entrepreneurs iv. Trademarks and patents V. Customer pains and customer gains (10 marks) b. Identify a viable business opportunity in your county and explain how a business SWOT analysis can be used to reveal important information to inform a business entry strategy (10marks)

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QUESTION THREEa. Five pull influences that motivate an entrepreneur to take risks and launch a new business include:1. Desire for independence and autonomy2. Passion for a particular industry or idea3. Identification of a market gap or unmet need4. Opportunity for personal and financial growth5. Aspiration to create something new and innovativeb. Five elements of market evaluation that an entrepreneur needs to consider during idea screening are:1. Market size and growth potential2. Target audience and customer needs3. Competitor analysis and market positioning4. Feasibility of the business model and revenue streams5. Regulatory and environmental factors affecting the marketQUESTION FOURa. i. Social entrepreneurship focuses on creating social value and addressing societal issues, while corporate entrepreneurship involves innovation within existing organizations to drive growth and competitiveness.ii. A business plan is a detailed document outlining a company's goals and strategies, while the Canvas Model is a visual framework for describing and planning a business.iii. Opportunistic entrepreneurs seize available opportunities, while craft entrepreneurs focus on honing their skills and expertise in a specific trade or craft.iv. Trademarks protect brand names and logos, while patents protect inventions and innovations.v. Customer pains refer to the problems or frustrations customers experience, while customer gains refer to the benefits or value customers receive from a product or service.b. A viable business opportunity in your county could be a local food delivery service. A business SWOT analysis can reveal strengths such as a growing demand for convenience and weaknesses like limited competition. Opportunities may include partnerships with local restaurants, while threats could involve regulatory challenges or economic downturns. This analysis can inform a strategic approach to entering the market.

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