Question
What business framework looks at the strengths, weaknesses opportunities, and threats affecting a business, provides a snapshot of the company's health, and helps marketers identify things that may affect the performance of their marketing campaigns? SC analysis SWOT analysis PEST analysis TOWS analysis
Solution
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Resposta
The correct answer is SWOT analysis. SWOT analysis is a business framework that examines a company's strengths, weaknesses, opportunities, and threats. It provides a snapshot of the company's overall health and helps marketers identify factors that may impact the performance of their marketing campaigns. By conducting a SWOT analysis, businesses can develop strategies to leverage their strengths, address their weaknesses, capitalize on opportunities, and mitigate potential threats. This framework is widely used in strategic planning and decision-making processes to assess the internal and external factors that can influence a company's success.