4. Which of the following refers to the marketing funnel? It shows how customers move from first learning about a business to purchasing something. The consideration stage is at the top of the funnel. Every business uses the same marketing funnel to show the customer journey. It encourages businesses to focus on what drives sales at the bottom of the funnel.

The marketing funnel refers to the process that customers go through when deciding to purchase a product or service. It typically starts with awareness, where customers first learn about a business, and moves through consideration, where they evaluate whether the product or service meets their needs, and finally to the decision stage, where they make the purchase. The consideration stage is not at the top of the funnel; it is usually in the middle. Not every business uses the same marketing funnel, as the funnel can vary depending on the industry and the specific needs of the business. The marketing funnel encourages businesses to focus on what drives sales at the bottom of the funnel, which is typically the purchase or conversion stage.