Imagine if all the developers, marketers, strategists and RGD managers in your company shared a common understanding of what a need is and which customer needs are unmet. Such alignment and focus changes everything. So how can this be achieved? Harvard Business School marketing professor Theodore Levitt said ."People don't want to buy a quarter-inch drill They want a quarter-inch hole!" Clayton Christensen says "People buy products and services to get a job done". These are the basic constructs of Jobs-to -be-Done Theory, but these constructs are only the tip of the iceberg. The theory has a game-changing implication: Jobs-to-be-Done Theory provides a framework for defining categorizing, capturing, and organizing all your customers needs Moreover, when using this framework, a complete set of need statements can be captured in days - rather than months - and the statements themselves are valid for years -rather than quickly becoming obsolete ULWICK, Tony. Jobs-to-be -Done: A Framework for Customer Needs. Jobs-to-be-Done:A Framework for Customer Needs jan. 2017. Disponivel em:https://www.jobs-to-be- done.com/jobs-to-be-done -a-framework-for-customer -needs-c883cbf61c90. Acesso em;13 dez. 2021. A teoria Jobs-To-Be -Done é uma forma de se relacionar com o consumidor. De acordo com essa teoria, as empresas devem Caso tenha alguma dificulatade para visualizar a questão.clique aqui para recarregd-la A.fomentar o desenvolvimento de produtos mais exclusivos e para públicos especificos. B.acolher as ideias dos clientes e desenvolver produtos que possam atender a essas C.garantir a satisfação do cliente por meio de uma assisténcia técnica eficiente. D. trazer produtos com menos tempo de vida Util para aumentar as vendas. E. categorizar, definire organizar todas as necessidades de seus clientes.