Select all that apply When establishing its overall segmentation strategy or objectives what must the firm keep in mind? (Choose every correct answer.) Its past performance Its target market Its current situation D Its mission and objectives Need help? Review these concept resources.

- Its target market
- Its current situation
- Its mission and objectives

Explanation: When establishing its overall segmentation strategy or objectives, a firm must consider its target market to ensure it is addressing the needs and preferences of the right audience. It should also evaluate its current situation to understand its capabilities and constraints. Additionally, aligning the segmentation strategy with the firm's mission and objectives ensures consistency and direction in its efforts.