In which orientation do companies believe that a good product will sell itself? Production Price Market Sales

The correct answer is: Market.<br /><br />In the market orientation, companies believe that a good product will sell itself. This approach focuses on identifying and meeting the needs and wants of the target market. By understanding the market and its demands, companies can develop products that are in line with consumer preferences and expectations. This orientation emphasizes the importance of market research, customer feedback, and adapting to changing market conditions.