Multiple Choice Question When marketers seek to evaluate market attractiveness, what must they do first? Develop a positioning strategy Secure a marketing communications license Develop a perceptual map Determine whether the segment is worth pursuing

Determine whether the segment is worth pursuing

Before marketers can evaluate market attractiveness, they must first determine if a particular market segment is worth pursuing. This involves assessing factors such as the size, growth potential, and accessibility of the segment to ensure it aligns with the company's objectives and resources.