Which statement is true regarding the Influence of technology on pricing? Multiple Choice The Internet has made It difficult for customers to compare prices of products. Marketers of online stores review their initial prices against the prices of traditional brick-ar and-mortar stores but not vice-versa. Technology has helped to shift the balance of power from companies to customers. Customers are more confused about prices than ever before. Technology has eliminated antiquated pricing structures like mark-up pricing or demand pricing.

## Step 1<br />The question is asking us to identify the true statement about the influence of technology on pricing. We need to evaluate each option based on the impact of technology on pricing.<br /><br />## Step 2<br />Option A suggests that the internet has made it difficult for customers to compare prices of products. This is not true. The internet has actually made it easier for customers to compare prices of products.<br /><br />## Step 3<br />Option B suggests that marketers of online stores review their initial prices against the prices of traditional brick-and-mortar stores but not vice-versa. This is also not true. Both online and traditional stores need to review their prices against each other to remain competitive.<br /><br />## Step 4<br />Option C suggests that technology has helped to shift the balance of power from companies to customers. This is true. With the advent of technology, customers have more access to information about products and prices, which gives them more power in the market.<br /><br />## Step 5<br />Option D suggests that customers are more confused about prices than ever before. This is not necessarily true. While technology can sometimes make it difficult to understand certain pricing structures, it also provides tools to help customers understand these structures.<br /><br />## Step 6<br />Option E suggests that technology has eliminated antiquated pricing structures like mark-up pricing or demand pricing. This is not true. While technology has changed the way these structures are used, it has not eliminated them.