Which statement is true of gray markets? Multiple Choice Gray markets have helped to shift the balance of power from customers to companies. Gray markets raise the prices that customers must pay for goods. Gray market exchanges have become more difficult than ever. Gray market goods can be a boon for consumers. Firms find it easy to track exactly how much of their products sell in the gray market.

The correct answer is: Gray market goods can be a boon for consumers.<br /><br />Explanation:<br />Gray markets refer to the distribution of goods through channels that are legal but unintended by the original manufacturer. This can include the sale of genuine products through unauthorized or unofficial channels, often at lower prices than the manufacturer's suggested retail price (MSRP).<br /><br />The statement that gray market goods can be a boon for consumers is true because these goods are often sold at discounted prices, providing consumers with more affordable options. Gray markets can help to shift the balance of power from companies to customers by offering alternative sources for purchasing goods.<br /><br />The other statements are not accurate:<br />- Gray markets have not necessarily helped to shift the balance of power from customers to companies.<br />- Gray markets do not raise the prices that customers must pay for goods; in fact, they often offer lower prices.<br />- Gray market exchanges have not become more difficult than ever; the ease of gray market transactions can vary depending on the specific circumstances.<br />- Firms do not find it easy to track exactly how much of their products sell in the gray market, as these channels are often unofficial and difficult to monitor.