Which of the following statements is true about a successful marketing plan? It should include plans for how to motivate marketing personnel. It should follow a fixed format with common terminology It should be flexible enough to allow for adjustments. It should be broad enough to apply to the entire business.

The correct answer is: It should be flexible enough to allow for adjustments.<br /><br />A successful marketing plan should be flexible enough to allow for adjustments. While it is important to have a well-defined plan, the marketing landscape is constantly changing, and a successful marketing plan should be able to adapt to these changes. This means that the plan should be flexible enough to allow for adjustments based on market conditions, customer feedback, and other factors. This flexibility will ensure that the marketing plan remains relevant and effective over time.