6. What is the difference between strategies and tactics? Tactics support the plan to achieve the marketing goal, and strategies are the action taken to make the plan happen. Strategies support the plan to achieve a marketing goal, and tactics are the action taken to make the plan happen. Strategies are the steps to reach a goal,and tactics are an action plan. Tactics are general ideas and strategies are specific ideas.

## Step 1<br />The problem is asking us to identify the correct statement that differentiates between strategies and tactics. <br /><br />## Step 2<br />Let's analyze each option:<br /><br />- Option A: "Tactics support the plan to achieve the marketing goal, and strategies are the action taken to make the plan happen." This statement is incorrect because it's the other way around. Strategies are the plan to achieve a goal, while tactics are the actions taken to implement that plan.<br /><br />- Option B: "Strategies support the plan to achieve a marketing goal, and tactics are the action taken to make the plan happen." This statement is correct. Strategies are the plan or course of action designed to achieve a particular goal, while tactics are the specific actions taken to implement that plan.<br /><br />- Option C: "Strategies are the steps to reach a goal, and tactics are an action plan." This statement is incorrect because it's not clear. Strategies are not just steps, they are a plan or course of action, while tactics are not just an action plan, they are specific actions taken to implement that plan.<br /><br />- Option D: "Tactics are general ideas and strategies are specific ideas." This statement is incorrect because it's the opposite. Strategies are general ideas or plans, while tactics are specific actions taken to implement that plan.