When establishing its overall segmentation strategy or objectives what must the firm keep in mind? (Choose every correct answer.) D Its past performance D Its current situation Its target market D Its mission and objectives

Its current situation
Its target market
Its mission and objectives

Explanation: When establishing its overall segmentation strategy or objectives, a firm must consider its current situation to understand its capabilities and constraints. It should also identify its target market to ensure the segmentation aligns with customer needs and preferences. Additionally, the firm's mission and objectives are crucial as they guide the strategic direction and goals of the segmentation efforts.