11. Communication is the nerve Centre of any organization.Discuss this notion giving focus on the functions and the role communication plays towards the nuccess of an ceganization (20 Marks) 12. Social mobilization is concerned with the coordination of people and resources. Dicun five approaches to social mobilization citing examples (20 Marks) 13. For communication to he effective it must be follow certain principles maxim. Briety discuss the principles of effective comification citing examples (20 Marks)

11. Communication is indeed the nerve center of any organization. It plays a crucial role in the success of an organization by facilitating the exchange of information, ideas, and feedback among its members. The functions of communication within an organization include:<br /><br />- **Coordination and Collaboration:** Communication ensures that all members of the organization are aligned and working towards common goals. It enables collaboration and coordination of tasks, ensuring that everyone is on the same page.<br /><br />- **Problem-Solving:** Communication allows for the identification and resolution of issues within the organization. By facilitating open dialogue and the sharing of ideas, communication helps in finding solutions to problems.<br /><br />- **Building Relationships:** Communication fosters relationships among team members, departments, and stakeholders. It helps in building trust, understanding, and cooperation, which are essential for a harmonious work environment.<br /><br />-ivation and Engagement:** Effective communication can motivate and engage employees by providing them with the necessary information, recognition, and support. It helps in aligning individual goals with organizational objectives.<br /><br />- **Decision-Making:** Communication is vital for decision-making processes within an organization. It ensures that all relevant information is available to those making decisions, leading to more informed and effective choices.<br /><br />Overall, communication is the backbone of any organization, enabling it to function efficiently and achieve its goals.<br /><br />12. Social mobilization involves the coordination of people and resources to achieve a common objective. Five approaches to social mobilization include:<br /><br />- **Community Engagement:** This approach involves actively involving community members in the planning, implementation, and evaluation of initiatives. For example, community-based projects that address local issues.<br /><br />- **Partnerships and Collaborations:** Forming partnerships with local organizations, government agencies, and other stakeholders to leverage resources and expertise. For instance, collaborating with non-profits to implement community programs.<br /><br />- **Awareness Campaigns:** Raising awareness about a particular issue or cause through various communication channels such as social media, workshops, and public events. For example, campaigns to promote health and wellness in a community.<br /><br />- **Training and Capacity Building:** Providing training and resources to individuals and groups to enhance their skills and capabilities. For instance, training community leaders to organize and lead initiatives.<br /><br />- **Advocacy and Lobbying:** Advocating for specific causes or policies at the local, regional, or national level. For example, lobbying for policy changes to address environmental concerns.<br /><br />Examples of these approaches include community clean-up initiatives, health awareness campaigns, and advocacy for policy changes.<br /><br />13. Effective communication must adhere to certain principles to ensure clarity and understanding. These principles include:<br /><br />- **Clarity and Conciseness:** Communication should be clear and concise, avoiding unnecessary jargon or ambiguity. For example, a well-written report should convey its message without confusion.<br /><br />- **Active Listening:** Effective communication involves active listening, where the receiver fully comprehends and responds to the message. For instance, during a meeting, participants should listen attentively to the speaker.<br /><br />- **Feedback and Response:** Communication should allow for feedback and response from the receiver. This ensures that the message is understood correctly and any misunderstandings are addressed. For example, asking for feedback on a presentation.<br /><br />- **Appropriate Tone and Style:** The tone and style of communication should be appropriate for the audience and context. For instance, a formal business meeting requires a different tone than a casual conversation.<br /><br />- **Nonverbal Communication:** Nonverbal cues such as body language, facial expressions, and gestures play a significant role in effective communication. For example, maintaining eye contact during a conversation can convey attentiveness.<br /><br />By adhering to these principles, communication becomes more effective, ensuring that the intended message is accurately conveyed and understood.