Which of the following is an example of the product variable of a marketing mix? Reducing costs Marketing product features Modifying packaging Managing inventory

The correct answer is: Marketing product features.<br /><br />The product variable of a marketing mix refers to the characteristics and features of the product or service being offered to the market. This includes aspects such as product design, quality, features, branding, and packaging. Marketing product features is an example of the product variable as it involves promoting and communicating the specific features and benefits of the product to the target audience.